While video is becoming an essential portion to many websites, site owners are becoming increasingly aware that the quality of their media is all-important. Current studies show that, of all mediums available, video is the most effective way to engage a prospective audience.

While High-Definition media is not yet mainstream, it is becoming the next evolution in the online media market. Professional quality demonstration and sound is important indeed, but video optimization for the web - and player functionality - perform a huge role in the presentation of products. Encoding and compression for online viewing is a science of its own and, until recently, very few companies have been able to pull this off effectively.